Welcome to Defy Appliances
Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances.

Established in 1905, Defy made its debut by manufacturing the first electric stove in South Africa. In the last 112 years, the brand has further entrenched its footprint in South African households through manufacturing durable goods such as gas ovens, washing machines, dryers and ovens. This led to Defy becoming the biggest white goods manufacturer in the country while presenting the largest product range in South Africa.

In 2011 Defy was attained by leading Turkish home appliance group, Arçelik. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik offers products and services around the world with its 30,000 employees, 18 different production facilities in 7 countries.

Please note that in order to purchase any product or for pricing queries, you will need to visit a retail outlet that sells kitchen and laundry appliances.

Defy operates three factories:

Ezakheni (Ladysmith)
East London
All factories have been accredited in terms of ISO 9001-2009.

Our products can be viewed online at or by visiting the various dealers countrywide

Sales & service centres are available country wide in the major provinces – please refer to our website for contact details and addresses.

Also like and follow us on Facebook, Twitter, Instagram

Defy’s Cooking Appliance Range is at the heart of our business, bringing style to the ritual of baking and excitement to the idea of preparing a family feast in your home. Our Gemini Collection boasts a sleek and sophisticated new design, coupled with Feast Master Capacity, ideal for bulk cooking. Defy’s signature Thermofan Technology allows you to use both baking trays at the same time, cooking multiple dishes simultaneously without any flavour or aroma transfer.

Defy has recently included a stylish range of small domestic appliance which includes a range of blenders, juicers and coffee makers.

Our Cooling range has extensive range of NO FROST fridges which offers both DUAL COOLING technology (which basically means there is fan in the fridge for greater humidity control – better energy efficiency, better odour control, fresher food for longer) and a 4 star freezer.

Our DFF420 offers sophisticated Blue Light Technology, extending the life of your fresh produce.

Defy also offers the largest capacity in the market with a 1 meter wide range.

All Defy units offer an Auto Defrost fridge section, allows even static units to automatically drain any excess liquid through the back. Defy’s well-renowned chest freezer range offers a multimode function, allowing you the freedom to convert your unit between a fridge, chiller and freezer.

Our laundry range boasts Aquafusion technology in our front loaders which maximises washing power efficiency ensuring you get the most out of your detergent. Surf’s up with Defy Aquawave drum technology in both top and front loaders. The technology aids in more effective washing.

The company supports its brand position further through its own sales, warehousing, and distribution and after sales service functions.

Trading hours at our branches are Monday – Friday.

Shopping Cart